About Us

URF was founded on October 20, 2024, by DiamondMID in Madrid.
We are a streetwear store that offers exclusive designs under our own brand as well as fanmerch inspired by K-pop, video games, and pop culture.

URF is also a home for various artists, providing them with a platform to bring their creative ideas to life and connect with their audience.

Our mission is clear: to deliver outstanding designs on top-quality products without compromising on either. We strive to achieve the perfect balance between style and excellence.